Great marketing is the secret to growing your business. But the problem is there’s a lot of misinformation out there. If you want to reach your potential you’ve got to get to the truth. Here are three marketing myths that limit your success.
Marketing Myth #1: Marketing is your chance to sell yourself
The common misconception says marketing is your one big chance to talk about your business.
They just want to know how your company will help them live a better life.
Instead of talking about yourself, talk about your clients.
Speak to THEIR wants and address THEIR needs.
Then you can position your business as the solution to their problems.
Do that and people will listen.
Truth: Marketing is your chance to tell people how your company helps them live a better life.
Marketing Myth #2: Having a website is good enough
Conventional wisdom says “if you build it, they will come.”
The truth is, no matter how great your product is, you need to tell people about it.
A website is important, but if it’s all you have, you’re missing out on sales.
To really grow your business, you want to have a complete sales funnel. Your goal is to move people from curiosity, to enlightenment to engagement. Rarely is that done in one step. Instead, you need a comprehensive strategy.
Think lead generators, nurture campaigns and a strong social media and search presence— all leading to your call to action.
Truth: Good marketing involves a complete sales funnel
Marketing Myth #3: You can’t afford great marketing
One of the biggest mistakes small businesses make is thinking that hiring a marketing agency will cost a fortune.
But the truth is, it’s the most cost-effective way to get marketing that works.
You can have a full team of experts at your disposal for less than the salary of one staff member.
It’s possible to hire an entire team that fully understands your brand and does it all for less than the cost of all those disjointed freelancers.
With a marketing agency, you’ll have better results at the best value.
Truth: Hiring a full-service marketing agency is the most cost-effective way to grow your business.
Get the Results you Deserve
Now that you’ve busted the top three marketing myths, it’s time to grow your business.
You deserve results you can trust.