Great marketing is the secret to growing your business. But there’s a lot of misinformation out there when it comes to marketing.
Since it’s such a constantly-changing industry, it’s easy to find outdated or even conflicting advice. If you want to reach your potential you’ve got to get to the truth.
In this blog, we’ll cover three common marketing myths that we often hear. Some of these might surprise you, but as marketing experts, we’re here to give you the truth.
Marketing Myth #1: Marketing is your chance to sell yourself.
This common misconception says marketing is your one big chance to talk about your business—how great you are, how far you’ve come, and all your accomplishments. After all, isn’t that what people want to learn about when they search for your business on Google?
The truth is people don’t care about your business.
They just want to know how your company will help them live a better life. They care about how you can help them.
Instead of talking about yourself, talk about your clients.
Speak to their wants and address their needs. Address their pain points. Tell them that you understand the challenges they face.
Then you can position your business as the solution to their problems.
Do that and people will listen.
Truth: Marketing is your chance to tell people how your company helps them live a better life.
Marketing Myth #2: Having a website is good enough.
Conventional wisdom says “If you build it, they will come.” (Maybe that’s not conventional wisdom—maybe it’s just from a movie we watched one time.)
The truth is, no matter how great your product is, you need to tell people about it—in a way that they will understand.
A website is important, but if it’s all you have, you’re missing out on sales. (And if your website needs work, then you’re certainly missing out!)
To really grow your business, you want to have a complete sales funnel. Your goal is to move people from curiosity to enlightenment to engagement. Rarely is that done in one step. Instead, you need a comprehensive strategy.
Think lead generators, nurture campaigns, and a strong social media and search presence— all leading to your call to action.
Truth: Good marketing involves a complete sales funnel.
Marketing Myth #3: You can’t afford great marketing
One of the biggest mistakes small businesses make is thinking that hiring a marketing agency will cost a fortune.
But the truth is, it’s the most cost-effective way to get marketing that works.
You can have a full team of experts at your disposal for less than the salary of one staff member.
It’s possible to hire an entire team that fully understands your brand and does it all for less than the cost of all those disjointed freelancers.
With a marketing agency, you’ll have better results at the best value.
Truth: Hiring a full-service marketing agency is the most cost-effective way to grow your business.
Get the Results You Deserve
There are a lot of marketing myths out there. After reading this blog, you’re now able to debunk three of them. Congratulations!
What will you do with this newfound knowledge? It’s time to get to work on your marketing. Take a look at your website to determine if you talk about yourself too much. Investigate your sales funnel to see if it needs to be strengthened. And if you need some extra help, hire a professional that will partner with you to fine-tune your marketing efforts.
You work hard, and you offer a great product or service. You deserve results you can trust.
Schedule a call and get access to a full team of marketing experts today.
