“Business owners can’t write persuasive copy.”
Did that statement upset you? Good. Because it’s completely untrue.
Now we’ll be the first to admit that professional copywriters are good at what they do. But if you want killer copy — words that sell and grow your business — you don’t actually need any formal training.
We say that because while the mechanics of writing always allow for fine-tuning, the real power of copy is in the story.
Good storytelling is the key to copy that works. As StoryBrand Certified marketing agency, we believe that wholeheartedly. And we don’t just believe it because Donald Miller says so. It’s backed by science.
A good story does three things:
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Captures the imagination of the reader
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Connects them to an idea
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Encourages them to take action
You can see why you’d want a story at the heartbeat of your copy.
And you don’t have to be an Academy Award-winning screenwriter to tell a good story.
You just need to know a few writing tips.
That’s what we’re offering in this article. Here are five writing tips business owners need for highly-engaging copy.
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The Art of Attention
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The Empathetic Hook
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An Exciting Transformation
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The Stakes
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A Clear Mission