True Blue Financial, an advisory firm in Southwest Michigan, was getting some clicks to their website but not a lot of qualified leads. They were surrounded by large, reputable employers, but prospective clients simply weren’t finding their website in searches. Their team partnered with Hughes Integrated to position them in their community as the trustworthy financial partners they have always been.
Hughes Integrated developed a hyper-targeted Audience Page strategy built to capture search demand from specific client groups and convert interest into action.
For one of True Blue’s key institutional audiences, we:
Our audience pages became a powerful inbound engine in a little over a year. Just one audience page geared toward clients working at a local healthcare system achieved:
Our team is thrilled to see more of our neighbors in Southwest Michigan finding True Blue Financial on both Google and AI searches. With so many large employers in our area, we’ve been able to specifically target keywords and phrases that soon-to-be retirees are searching for.
Luke Brown,
President
We provide SEO for financial advisors. Let’s talk about building a fully-integrated marketing campaign that holistically addresses your needs.
