Landscaping & Hardscaping Services | Caledonia, MI
Messaging, New Website, Blogs, SEO, Location SEO, Print Mail
Hughes Integrated helped Torchwood Landscaping get in front of higher-quality leads across their service area
Too Much DIY, Not Enough Leads
Torchwood Landscaping’s owner led a one-man operation when it came to marketing at the beginning. Unfortunately, his DIY efforts weren’t paying off. He needed to give more attention to what he loved doing—landscaping and making his local clients happy. While he was getting some leads, very few of them were the ones he was looking for. On top of that, their business is seasonal, and they struggled to balance an influx of projects in the summer and the dead months of winter.
How We Helped
When we got started with Torchwood Landscaping, we determined the best place to begin was honing in on their target audience and crafting a message that resonated with them. Then, we got to work:
Tailoring messaging to specific audiences (ie, those looking for drainage services vs hardscapes)
Developing an SEO strategy for each webpage and blog post
Curating emails targeting different services and seasons
Building a fully-optimized website with robust location data
Ran paid ads based on seasonal services (i.e., lawn drainage services in the spring, landscaping services in the summer)
The Right Leads Came Through The Virtual Door
After we revamped Torchwood’s website, the right leads started coming through the virtual door. Even during their “off-season” of fall and winter, they continued to receive a steady stream of leads for drainage projects. Not only did their website engagement rate bump up over 90%, but they started getting more qualified leads right off the bat, and continue to do so after our over 4-year engagement with them.
Increased Inbound Leads
Increased Engagement Rate
Hear It From Them
“As a long-time client of Hughes Integrated, I can say that their work only gets better with time. From recovering from the post-pandemic slump to keeping up with seasonal leads, Hughes has been there every step of the way. They’ve even developed new strategies based on industry trends they’ve noticed. I can’t say enough about how they’ve helped my local business grow and gain traction in our area!”
Luke T,
Owner, Torchwood Landscaping
“As a long-time client of Hughes Integrated, I can say that their work only gets better with time. From recovering from the post-pandemic slump to keeping up with seasonal leads, Hughes has been there every step of the way. They’ve even developed new strategies based on industry trends they’ve noticed. I can’t say enough about how they’ve helped my local business grow and gain traction in our area!”