To grow a successful business, people need to believe in your brand. The problem is it can take a long time to develop strong client relationships. That’s why many savvy companies use this proven technique to instantly build trust with their clients.
If you’re familiar with StoryBrand, you know the secret to great marketing is to position yourself as the guide in your client’s story. You’re the one that helps them lead a better life.
For people to see you as a reliable guide, they have to trust you.
The thing is, trust is hard to build. It’s something developed over time with repeated interactions. (We really encourage you to use good customer relationship management software.)
Thankfully smart business leaders have discovered a shortcut.
Here’s how to instantly build trust with your clients.
Let Your Clients Build Your Credibility
It’s a lot of work to convince people to trust you.
Instead, let client reviews build credibility for you.
Client reviews are the fastest way to get buyers to trust you.
Think about it. No one buys something online without reading the product reviews. You don’t visit a new restaurant without seeing how many stars it has on Yelp. Even your Uber driver runs on passenger ratings.
A clear, specific client review will tell buyers what you do and that you do it well. For example, take this glowing review of Hughes Integrated:
[Hughes Integrated] will take your business to the next level and bring more qualified leads in and better customers. If you are thinking of using them do not hesitate and contact them now. Best decision I’ve ever made with my business.
Here’s Why It Works
Client reviews work because they create empathy and authority.
When your buyers read a review, they’re hearing from someone just like them.
People are more likely to trust someone they identify with.
If your reviewers were transformed by your business, they also have great authority. A reviewer could say, “I used to have this problem but because of ABC company, I don’t anymore. I’ve been where you are but I’ve made it out and I’m loving life on the other side.”
When people read a review like that, it’s like hearing from the person they aspire to be. They listen every time.
Don’t Be Afraid to Ask for Reviews
Now that you understand the value of a good review, you need to start asking people for their feedback.
Whenever you have a phenomenal interaction with a client, follow up immediately. Tell your client how much you enjoyed serving them. Then ask them to write you a review.
Make the process as easy as possible. Offer guidelines and an easy way to submit their response.
Unsure how to ask for feedback? Use our free template email.
Above all, ask for feedback that is:
- Focused on the client’s transformation
Then make sure you show your appreciation. Write a handwritten thank you note or send a small gift.
This process will deepen your relationship with the current client and invite new ones to join your business.
Feature it Everywhere
Once you have a great review, put it everywhere.
Feature it on your website and in sales campaigns. If you want to go to the next level, make an ad campaign featuring a client’s transformation.
You’ve worked hard to serve satisfied clients. Now let them help you build trust instantly.