Russ Stalters- How to unleash your creative genius on demand

Russ Stalters

"What changed in the world the day before the Wright brothers flew and the day after? Did physics change? Did the laws of nature change? Did the laws of the universe change? So what happened? They just discovered what they already knew. They already knew how to fly. They just had to discover it and surface that creative genius."

00:00-02:38 Introduction and Russ’ back story

02:38-10:10  Drop-In brain frequency adjusting technique 

10:10-23:21 The creative demands entrepreneurs face and advice for meeting those demands

23:21-27:13 More tools and tips for business owners

27:13-30:16 Where to get the Drop-In PDF and closing thoughts

Rob Hughes (00:03):

Let’s face it coming up with new and innovative ideas day in and day out. It’s not as easy as it sounds today. We interview guest Russ Salters, as he teaches us the principles to unleash your creative genius, even on demand today on the Thrive Collective Hey well entrepreneurs, small business owners and leaders. Welcome to the Thrive Collective. You know, this is your show to help you make more money, avoid costly mistakes, and fully integrate your faith into your life and leadership. I am Rob Hughes, your host. It’s a joy to serve you through this platform today. I’ve got another good friend of mine. Russ Salters is with us. Russ is a marketing ninja, a messaging ninja. Quite frankly, he’s got more black belts, I think, than Bruce Lee. I’m so excited to dive in today. He’s going to be wielding his roundhouse kicks for how to create creativity on demand.

Rob Hughes (01:04):

You know, as a small business owner and a small business entrepreneur, you got to come up with ideas, you got to create, you’ve got to think differently. And your ability to think creatively really translate into the value that you generate for the clients that you serve. But if we’re honest over time, that can become fatiguing. And, you know, quite frankly, in the creative world, it’s easy to kind of get into a rut where all your ideas kind of sound the same. Well, how do you break free from that? Russ is going to share with us some techniques and some ideas that he’s learned over the years that I think could be really beneficial to you as well. So I’m so excited to have Russell on the show. So Russ, welcome to the Thrive Collective family. And thanks for your investment of time with us.

Russ Stalters (01:52):

My pleasure, Robin, thanks for the invite. I I’m really looking forward to this and also looking forward to spending some time listening to some of the other folks that you’ve been having on the Thrive Collectives, really fun stuff, really like it.

Rob Hughes (02:07):

Yeah, completely. Absolutely. And you know, Thrive Collective family. As you’re listening to this, you know that we put guests on this show that bring value to you and you know, we’re here talking to entrepreneurs. We want to share with you today, how to access your natural creative genius. And now Russ, I know you’re an entrepreneur. So give us a little bit of a backstory on you. Kind of what’s your kind of get, get to know you a little bit better. Give us a little bit of your context and in bio, if you will, from the BP days and so on.

Russ Stalters (02:38):

I will do that. But before we do that, what I wanted to do is I wanted to do something called a drop in drop in, okay. And a drop in is a technique that we can use to readjust or adjust the frequency of our brains. And I’ll talk a little bit more about as we get into the discussion, but when you’re walking around getting ready to do something, the fruit, your frequency, your brain frequency is in the action mode. And if we want to think where if we want to learn, we need to help slow that frequency down into the next level so that we can be much more receptive to learning or creative thought. So I thought would, what would be really useful for our listeners today is before you, and I really get into this and have this discussion is to go ahead and do a drop in so they can actually participate with you and I, and help kind of calm down the frequency of their mind so that they’re in a better place to learn and, and receive the information that we’re going to share.

Rob Hughes (03:46):

Love it, Russ,  I’m willing, let’s go. Lead us, my friend.

Russ Stalters (03:51):

So for you and everybody else listening, if you would, with me, put your feet flat on the floor, put your writing materials or anything you have in your hands down and have your hands resting in your lap. Now, ideally this open posture is better than crossed legs or hands on top of each other. This allows a more open and relaxed state. So if you have your hands resting on your lap feet on the floor, I invite you to take a deep breath in. And as you exhale, simply close your eyes or just have your eyes barely open and look at a spot on the floor in front of you.

Russ Stalters (04:37):

But if you can close your eyes, if you’re comfortable with that, now bring your awareness of yourself to the space your body is occupying for from head to toe. And there’s a big world out there. We can allow that world to take care of itself for the next few moments. See if you can let your shoulders relax even more, just let them drop. This is where most of us tend to collect stress or tension around the shoulders and the back of the neck. So if you let your shoulders drop, you really get into a great place for relaxation. Now bring your awareness to the muscle of the forehead and allow that muscle to try to smooth out relaxing around your eyes, your cheeks, your jaw, letting them all loosen. Now you can notice as you’re sitting there that your body breathes, whether you think about it or not, it’s a miracle.

Russ Stalters (05:39):

It’s absolutely marvelous. It’s absolutely a spectacular symbol of life. Just like the beating heart within your body and just notice your body is breathing. You see if you can identify the touch of that breath in your nostrils, so that as you exhale and inhale, you actually feel it in your nostrils. And when you do this, you really can’t be anywhere else. But here in this moment in time, see if you can have your exhale and inhale, be of a similar duration and see if you can let them flow without any pauses or hesitations between the two breaths. So that one breath flows into the next and a continuous cycle. That’s the whole process. Shoulders relaxed, faced relaxed awareness of your breath. It takes just a few minutes to do this. You’re already adjusted your brain into a better state for learning. So now I invite you to bring into mind an image of your emerging future, your ideal future, your perfect future, where the fulfillment of your purpose has been recognized. Not only by you, but all those whom you serve. See it feel the good feelings in your body.

Russ Stalters (07:15):

Now rub your hands together and make them warm, and then bring them up to your eyes. Cover your eyes with your palms of your hands, open your eyes to the palms of your hands, and then slowly draw your hands away from your face and your gaze into the room. And that’s it. It’s pretty simple. And you’ve already done something that is quite neurologically profound. So that’s a drop in, and I’ve made this guide for a drop-in available as a download. And we’ll talk about that a little bit later so that everybody listening can go get a copy of that. Oh,

Rob Hughes (07:59):

Ross, what a gift, what a gift. So, mindfulness, almost like meditative state of just when you were saying that, breathe in, breathe out, feel it in your nostrils like, oh, am I only prayers that as you listen to this, you’re also not operating heavy, heavy equipment or machinery. We got to put that disclaimer on this as well, do not do this while driving.

Russ Stalters (08:25):

No, but what I would say is for everybody listening, you can just replay this part of the podcast. Anytime you want and kind of rebalance yourself and, and lower that frequency of your brain and your mind so that you’re in a much better state for learning or creative thought. And I use it a lot before I’m trying to write something or sometimes when I’m just thinking through all the things on my plate and kind of prioritizing things, I’ll use that process myself to get myself into that optimal state.

Rob Hughes (09:05):

Beautiful, beautiful. I can imagine the work that, you know, both of us do, Russ, we’re working with clients day in and day out. We’re rapidly switching from one client’s voice and project to the next and having a mechanism like this, this drop-in, it’s only what did it take a couple of minutes, really? 

Russ Stalters (09:26):

It’s only three or four minutes. Well, and imagine this, what about if you’re having a client meeting and soon a lot, lot more of them in person, but even, even on, you know, a virtual meeting before starting the meeting, just, you know, saying to your, to your customer, Hey, I would like to go through this so that we all kind of get in this space. I, I did this with a client and they were kind of like, wow. And then I was doing a keynote speaking at a conference a couple of years ago and I did it at a keynote. And before I started my talk, I did this and I had several people come up afterwards and say, oh man, that was amazing. I got so much more out of your talk

Rob Hughes (10:10):

In three minutes. Yes. Yes. So let’s go ahead and add that to your black belt list. My friend of you were the mindfulness drop in black belt as well, you know, and I I’ll tell you what, Russ, there are so many things that I respect about you. I’ve known you for about three years now, a little bit over three years. And you know, you’re, well-respected in the marketing world, in the executive coaching world leadership development world. You know, and you work with a lot of entrepreneurs as well. So as you’re working with these folks, what do you see? What are some of the demands on them for creativity through your perspective? One

Russ Stalters (10:51):

Of the things that I see is, and you mentioned this earlier feeling stuck or, you know, you have writer’s block or thinkers block, you know, I’ve got this problem. And I just, I can’t seem to figure it out. That’s one of the things that a lot of entrepreneurs, especially smaller businesses or, you know, entrepreneurs getting started. A lot of times they’re starting alone. One of the best things you can do is find some thinking partners and just say, Hey, I’d like to pick your brain or, you know, bounce ideas off you and reciprocate I’ll do that for you. And what’s interesting is just verbalizing the problem you’re trying to solve. A lot of times you will discover the answer to it while you’re describing it. So that’s a technique that folks can use very effectively.

Rob Hughes (11:44):

I love that idea of thinking with others, a thinking partner you know, the answer is not always for an entrepreneur, go out and hire a coach or somebody else. I mean, it could just be a peer in the industry that they’re regularly meeting with, but to bounce ideas off, back and forth and reciprocate,

Russ Stalters (12:02):

Right. And it doesn’t have to be regularly scheduled. It could just be, Hey, I would like to be a thinker. How have you, as a thinking partner that I can reach out to every once in a while. And it might be every couple of weeks and sometimes it might be once a week for a couple of weeks. It just depends. When we think about something and then have to translate it verbally and come up with ways to describe it, our brain is already starting to work on figuring out how to solve that problem. And that’s why a lot of times you’ll have that experience of I’m describing a problem to you. And while I tell you, I go, oh my gosh, I think I just figured it out. Or you might ask a question and say, I don’t quite understand what do you mean by that? And now I have to think into it a little bit more and describe something. And then the power of we is you know, one-on-one is three. It’s pretty amazing.

Rob Hughes (12:53):

Absolutely. I just, you know, I reflect that a mastermind group that the Lord’s made possible in my life, the last six, seven months or so. We meet every other week it’s a time commitment, 90 minutes. But we, we pick a topic and process it together and be honest. Some of these topics, I think I probably understood really well going into those masterminds. And then I leave with such a new P new perspective beyond what I could have gotten to my own because of somebody else processing it in conjunction. So I just, I can’t agree more to have, you know, the power of we really leveraged in creative thinking and I could see how that would just draw an entrepreneur to think differently about their business.

Commercial Break (13:38):

Hey gang, just want to take a break from our episode to let you know, we have a new resource that’s been designed for you, the small business owner and entrepreneur, it’s called the five ingredients to a website that works.  It’s a video training course. We put together totally complimentary to show you the five essentials that are necessary for a website that actually makes you money rather than cost you money. Simply click the link in the description and access. This course, it’s totally free for you, our Thrive Collective family. 

Rob Hughes (14:18):  So, other ideas or tips that you’ve worked with clients in as a coach, as a guide what are some other problems that you’re seeing in the creative space for entrepreneurs and business owners and, you know, how do you help them work through that? Any, any other ideas to share?

Russ Stalters (14:35):

We’re pretty naive about how our minds think we were never really taught how our minds work and the capacity that we’ve been gifted with. I believe that we’re creative beings. And if, if you subscribe to, you know, Christian or, or whatnot that we’ve been created in the image of our maker, who was a creator by nature, we’re creative beings, the only problem is as we’ve grown up, gone to school and whatnot, we’ve never really been taught how our minds work and how to access that. And we were never taught how to access these capabilities that we have. And a lot of this I’ve spent time with an amazing researcher and a guy who has helped millions of people Dr. Paul Scheele, he has this analogy, which I love. So imagine you’re standing in the middle of an empty cornfield. It’s been plowed over, but you’re standing in this giant field.

Russ Stalters (15:33):

And as far as you can see on every direction, you can’t see anything. It’s just a huge field. Now, if you look down at your feet and imagine that you’ve drawn a 12 inch circle, and you’re standing in that circle, that is the actual capacity of your conscious mind, your conscious mind, everything that you’ve learned, that you can recall, that you remember, you know, you’ve gone to school and you’ve crammed this information, and then you can recall it. That’s your conscious mind, 12 inches go out 11 miles in diameter, 11 miles. That is the capacity of your non-conscious mind. That’s the rest of your mind and think about it when we’re driving the car and we’re looking at something or messing with the radio or, or whatever. And then five minutes later, all of a sudden we don’t remember driving at all. How did we safely get there?

Russ Stalters (16:31):

You know, if we think our conscious mind is running the show, we’re sadly mistaken. Our non-conscious mind is running the show constantly. It’s always working. That’s why, when you hear folks talking about negative thoughts or negative, self-talk your non-conscious mind, your, your non-conscious part of your brain is listening all the time. You know, I’m stupid. That’s ridiculous. Why did I do that? Your brain is going okay. And, and the interesting thing about your non-conscious mind that that’s working all the time is it has no conscious decision-making capability. And so that’s why it’s really, really important. So all of you entrepreneurs, business owners, everybody that listens to this, when you have little children, be careful what they’re exposed to constantly little kid in a playpen in the living room with the news on all that information that they’re hearing is being stored in their brain.

Rob Hughes (17:30):

It’s that incredible. And that plays true even in adulthood as well. And in real life, I’ve heard, it said the law of exposure, law of cognition, law of exposures. You have to think about what you see the law of cognition is what you think about you become absolutely. So if you, if feed your mind intentionally with things that they even scripture firms that, you know, feed your mind and unrighteous things from above, and, and, and that, you know, down on the junk that we tend to sit in, you have to really fix your mind on things above scripture says whatever’s true noble and right. We’d fix our minds upon that. And to avoid, you know, the other, because it would just pull us in, in this negative self-talk I think this is a powerful thing in terms of creativity, self shame self doubt. These are real mindset battles that, that are so familiar. They feel normal for many of us. And, but we got to call that out and we have to absolutely. We have to call that out. So good.

Russ Stalters (18:31):

Well, what’s interesting is, like I said, your non-conscious mind this giant, giant, vast capability that is taken care of and think about it. It’s, it’s taking care of things like your breathing, your heart, all of those things. If you look at something I’ll never be able to do that, you’re telling yourself I’ll never be able to do that. Your conscious mind might say, no, you’re not, you know, it can make that judgment, but your non-conscious mind says, okay, do you never going to do it? That’s why those, those patterns start to set up self-defeating patterns and whatnot. So your mind is super, super powerful, much better. If you say, I am going to achieve this. And then one of the things you can do is right before you go to bed, think about the problem that you’re trying to solve and say, you know, I really need an answer to this problem of how am I going to whatever handle these two new projects that I just got and go to bed. Guess what your non-conscious mind is going to work on that all night long, it’s going to be turning around. You wake up in the morning. Once again, you might have an answer. You might not the

Rob Hughes (19:38):

Analogy of that 12 inch circle that you’re standing in. And then the 11 miles of corn fields and wheat fields that sit around you. It’s just so powerful. Like relatively speaking, the, the unconscious, the non-conscious mind so much more bandwidth in processing power than our conscious mind. I, you think of times I’ve gone for jogs and runs in ideas that pop into my mind, you know, when I’m out there exercising vacations when I’m not in work mode, but it’s just kinda like it’s, you know stuff in the background and boom, you know, a solution comes up, right? So this is what you’re talking about. It’s like getting your stuff in that state of relax, where you’re just let your subconscious mind your non-conscious mind go to work. I love it.

Russ Stalters (20:22):

And you have the capacity to do a lot of other amazing things. So one of the technologies that Dr. Scheele, who I’ve had the privilege of spending some time with working with created is something called photo reading. And one of the other guides fellow guy StoryBrand guides that, you know, Stacy Moore, she has gone through and photo reading is actually using your, the capacity that you have with your eyes, your eyesight capacity, to photo pages in a book, and actually store the information in your non-conscious mind, 300 page book. You can photo read in about 10 minutes. There’s some other techniques you can use as you’re learning it. But what you’re doing is you’re training yourself to open the conduit from your eyes straight into your non-conscious mind, and people that have gotten really skilled at this, you can do things and say, you know, tell me what’s at the bottom of page 143 of this book. And it’s, it’s amazing. My wife and I took two of our grandchildren to San Francisco several years ago. And all four of us went through the three-day training for photo reading. And so you have the capacity to do this. We’ve been taught the wrong way to read actually.

Rob Hughes (21:47):

Yeah, isn’t that incredible? So the non-conscious mind just the, the processing engine that it can be. And I have a hard time believing it 300 pages in 10 minutes yep. In retaining it. But you’re saying like actually fully retaining, you know, the book. Yes.

Russ Stalters (22:03):

Actually retention is greater than if you read word for word, like we were taught. I mean, the, one of the, the best examples that I know personally is, you know, I was talking to Stacy about it, her experience, and she photo read eBooks from Amazon to to get a certification for Amazon web services to go through and take a test. And she did that over a weekend and then sat for the test and got like a 95 on the test, you know, Google photo reading, and take a look at it. There’s an online course, but it’s, it’s amazing technology, you know, as, as we think about, okay, so for business owners and entrepreneurs, how do we help to tap into that creative genius that we all have? And the other example I’ll have before I give you some techniques is, think about it. What changed in the world the day before the Wright brothers flew and the day after did physics change that the laws of nature change to the laws of the universe change? So what happened? They just discovered what they already knew. They already knew how to fly. They just had to discover it and surface that creative genius.

Rob Hughes (23:21):

Yeah. Amen. Amen. So help us out here. You said you guys have tools or tips, you know, directly for business owners, give us the download on those rocks. I am sure we’d love to hear. 

Russ Stalters (23:30):

Well, one of the things I recommend is a lot of times we focus very specifically on things that we’d need to read or listen to around building a business. That’s great. But I think if you want to actually tap into this power that you have invest a little time in learning. And so some there’s some great resources out there. I came across a really fantastic documentary on Netflix called the creative brain with Dr. David Eagleman and he’s a neuroscientist, and it’s a little less than an hours. It’s a great documentary where he’s interviewing different people about how they tap into creativity. One, I would check out that documentary. It’s really great. The book by Dr. Paul Scheele called natural brilliance of the subtitle is overcome. Any challenge at will actually will teach you as you go through the book, the capabilities that your brain has, and you can start to learn how to tap into that and use some techniques.

Russ Stalters (24:35):

Another book I came across, that’s really great. Have you heard of IDEO the design of house called IDEO? They, they designed the first iPod and they’ve done other really cutting edge designs. Tom Kelly and David Kelly were principals at it’s I D E O. So they wrote a book called creative confidence, unleashing the creative potential within us all. So that’s another relatively short book that you can go through and, and they provide some insights in how you can tap into an unleash that creative potential that we all have. And frankly, I think most of the people listening to this podcast that you have are creative anyway, because they started a business. They’re already very creative to begin with. And then finally, another technology that you might find really interesting. I use it. These are recordings that Dr. Paul Scheele created and they’re called Paraliminals and what they are is recordings for different. You can use them for different things. There’s one that I listened to all the time before I start writing. And it takes about 20 minutes. What you’re doing is you’re planting in your non-conscious mind, what you’re trying to create or solve. And then it starts working on it in those 20 minutes. And there’s a website called and you can go there and you can order them and put them on your mobile device and listen to them. And it’s a similar experience to the drop-in, but it’s much deeper.

Rob Hughes (26:12):

Paraliminals. So the Thrive Collective family, check them out little like shots of caffeine, espresso for the creative genius within you, check them out as a way of just like sewing, healthy seeds, almost like taking a brain vitamin. The way you describe it.

Russ Stalters (26:29):

And what he’s done with the technologies, he’s using some technology and, and using both sides of the brain at the same time. It’s like there’s one called peak performance. Another one that I use, the one that I use all the, before I’m writing or sitting down and working on some creative work is personal genius. Another one that I really like is prosperity. There’s a, Paraliminal called prosperity. Another one for folks that are selling called sales leap. What do you want to accomplish? What are you trying to sell? And then you listen to this and it helps you and helps your non-conscious mind work on bringing about the best selling capability that you have.

Rob Hughes (27:13):

Love it. Love it, love it. See you in Thrive Collective, you know, these are ideas that are out of the box. These are new for me, but having Russ on as a guide that has experienced some of these, you know, tools, techniques, audio clips, that could be helpful to you, you know, check them out. You know, we want to bring resources before you that help to stretch you out of the box a little bit and give you some tools that you might need for the next leg of your journey and creativity. So Russ you’ve you’ve mentioned you know, how they could access that kind of walk through of our drop-in. Remind us one more time. If somebody wants to get that, where would they go for that? And then she also, if there’s any closing words that you might have, that would be encouraging to our Thrive Collective family.

Russ Stalters (27:53):

So they can go to my website,, and there you’ll be able to download the PDF of the drop-in. And also I have links to all the things I just mentioned on the thank you page. So there’s links there where you can get a link to the documentary, to the books that I mentioned and to the Paraliminals.

Rob Hughes (28:22):

Awesome. And in, in Russ is we’re kind of wrapping up our time here today. You know, final words that you would want a business owner, entrepreneur to be encouraged with any last piece of advice that you’d want to be ringing in their ears from this episode.

Russ Stalters (28:36):

So I just want everybody to remember that you already know the answer to the biggest challenge you face. We are creative beings. We recreated as creative beings, and we can create anything once we use our minds vast capacity. And so learning to tap into that capacity and take advantage of it instead of ignoring it or not knowing about it is one of the things that you can do to grow your business make your life better and be successful.

Rob Hughes (29:16):

Yeah. Amen. So entrepreneurs, business owners and leaders unleash your creative genius. It lives within you. You were wired for it when God sewed you together in your mother’s womb, he built you with creative genius. You just got to access it the natural way. And Russ, thank you for giving us some techniques, tools, and principles help us do just that. So Thrive Collective family. You know, this is a show about you and for you, we want to help you prosper. We want to help you generate revenue, make money, because some of the episodes we’re teaching that we want to help you avoid costly mistakes, fully integrate your faith into your life and leadership. Be sure to subscribe so that you’re fully aware of all the subject matter experts that we bring before you. And we look forward to seeing you at the next episode, take care. Everybody we’ll see you over there.

Keep Up Russ Stalters



Drop-In Resource